Hundreds of patrons line up every day in front of the The Lady and Sons restaurant in Savannah, Ga., for just a glimpse of Paula Deen, but her sons Bobby and Jamie Deen have become stars in their own right. Whether appearing on their mother's show Paula's Home Cooking or co-authoring her bestseller Just Desserts, the Deen brothers have developed their own fan base.
The two brothers grew up in humble circumstances. With only two hundred dollars, the Deens launched a home-based lunch delivery service called The Bag Lady in June 1989. The business model was simple: their mother Paula Deen made the sandwiches, and the boys went out and sold them to local businesses.
Two years later, with The Bag Lady growing too much for a home-based operation, the Deens opened their first restaurant on Savannah's Southside called The Lady. Within five years, The Lady outgrew its small space, which led to the family moving to a larger location in January 1996. Renamed The Lady and Sons, the restaurant could now open her doors to faithful customers. What had started as homemade tuna fish sandwiches had become a downtown highlight in Savannah's City Market, satisfying celebrity clientele and thousands of Savannah visitors seeking out the Deen family's world-famous fried chicken.