Howard Bloom (born 1943) is the author of three books, The Lucifer Principle: A Scientific Expedition Into the Forces of History; Global Brain: The Evolution of Mass Mind from the Big Bang to the 21st Century; and How I Accidentally Started the Sixties. He was a publicist in the music and film industries from 1974 to 1988, working with figures like Prince, Michael Jackson, Bob Marley, Bette Midler, and John Cougar Mellencamp. He is the founder of two new scientific fields, mass behavior and paleopsychology. Bloom is currently working to establish a third new field, omnology.He is also the founder of two international, multi-disciplinary scientific groups. The first, focused on evolutionary psychology, was The Group Selection Squad (1995). The second is the International Paleopsychology Project (1997).