Born in Caracas, Venezuela, George attended New York University, majoring in Communications Studies. It was there where he began to pursue his interests of television and radio production. Hosting HYE Time radio show on WNYU, he won an award for Best Radio Talk Show at the National Association of College Broadcasters in 1996.
George continued in radio, working as an on-air personality for comedy segments at WPLJ-FM in New York. There, he interacted with everyday people on the street, asking questions, doing stunts and cracking jokes. He moved on to WABC radio in 1999 where he produced and performed more comedy sketches.
In 2000, George moved into the TV world, working in production on the popular MTV show House of Style. From there he moved to the Latin music television station HTV where he hosted shows such as the Top 21 Videos of 2001 and Pachanga! in Miami.
2002 proved to be an important year for George. He decided to move to Paris and pursue his other interest – food. George attended culinary school at the Ecole Supérieure de Cuisine Française, Groupe Ferrandi (English: "Higher School of French Cuisine, Ferrandi Group"). While there, he hosted a successful TV show, Pop Cuisine, on France’s culinary network Cuisine TV which was nominated for a 7 d’Or (French Emmy)-–Best Cable Show award and won a 2003 Silver Grape Gastronomic Award. He also wrote culinary pieces for the French edition of FHM magazine.
George’s culinary interests lie in French, Armenian, and South American cuisines. He currently resides in Brooklyn, NY.