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Sam Zien is the first to tell you he is no chef. His television show, “Sam the Cooking Guy” sets him apart from the culinary institute-trained crowd. His whole niche is just that: Zien is a regular guy. The Canadian-born Zien may stand out because of his Great White North accent, but his appeal reaches much further. “I thought it was imperative to differentiate myself from chefs. The term “chef” is a term of respect that you have earned through experience or education - neither of which I have. I wanted to be seen as a regular guy because that is what I am. My goal is not to get people to go to a restaurant, my goal is for people to say “Hey, I can make that.” Zien awoke on 9/11 to have his life drastically altered by the day’s horror. He had left his Biotech career in July 2001 and was set to shoot a travel show demo across Asia in November. “That September changed thousands of people’s lives way more significantly than it changed mine, but I still had quit my job to go do that,” he says. He had a full crew employed and his dream within reach. It all fell with the World Trade Center. Stunned and recoiling like so many in the days that followed, Zien knew the last thing anyone wanted to hear about was getting on an airplane looking for adventures abroad. With sons Max, Jordan and Zack to think about, Zien moved quickly. “I didn’t have a job. I needed to rethink completely what I was going to do,” he said. “The travel show was a regular guy going places that were supposed to be complicated. I needed to find a different concept for that regular guy.”



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Sam Zien
Sam Zien is the first to tell you he is no chef. His television show, “Sam the Cooking Guy? sets him apart from the culinary institute-trained crowd. His whole niche is just that: Zien is a regula
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